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Bloomberg BusinessWeek/Europe’s Biggest Luxury Brands Are Nervous About China 본문
Bloomberg BusinessWeek/Europe’s Biggest Luxury Brands Are Nervous About China
초심독자 2018. 10. 30. 20:30Europe’s Biggest Luxury Brands Are Nervous About China
Bloomberg BusinessWeek
October 18, 2018
Carol Matlack, Rachel Chang and Allen Wan
European luxury brands earned upto 30-40 percent of their revenue from Chinese shoppers. Chinese customers love to buy luxuries in Europe as 60 to 80 percent higher prices are charged on products in China mainland compared to European cities, like Paris. However, there are less incentives for them to keep purchasing luxuries in Europe. One is tightened Chinese custom office and the other is narrowed price gap between continents. In October, Chinese official started to open travellers' baggaes at the airport so the overseas buyers now have to pay tax. In addition, the European brands now narrow the price difference. There is one more hurdle to clear; trade war between China and the U.S. The brands must prepare possible tariff changes.